MADE AT INTERBRAND · 2026














SP Samhwa
ROLE
LEAD DESIGNER
LOGO DESIGN
VISUAL SYSTEM
OVERVIEW






Samhwa, a leading paint manufacturer in Korea, sought to reposition itself as a comprehensive chemical company. Led by Interbrand Seoul, the project was developed in collaboration with the New York office to bring in a more global perspective.

Selected as the leading direction, the identity builds on Samhwa’s existing arch motif, originally referencing painted surfaces, and modernizes it into a contemporary and scalable system.












The symbol abstracts S and P into a continuous, arch-based form, extending into the logotype where the letter A incorporates the same detail to create a cohesive visual language.



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