PERSONAL PROJECT · 2025






















New York Film Festival
ROLE
DESIGNER
FESTIVAL IDENTITY SYSTEM
MOTION & BRAND APPLICATIONS
OVERVIEW






Rooted in the visual language of cinema, this personal project reimagines the New York Film Festival identity through the graphic patterns of the clapboard slate. The system draws from the structure and rhythm of filmmaking to create a flexible identity designed to evolve annually, while reinforcing NYFF’s legacy as a leading cultural institution.











The clapboard’s diagonal pattern serves as the foundation of the identity, shaping both the logo’s slanted form and its ability to adapt across variations.






PROJECT RECOGNITION
INDIGO DESIGN AWARDS 2025
GOLD — BRANDING FOR ENTERTAINMENT
GOLD — MIXED MEDIA / MOVING IMAGE
SILVER — BRANDING FOR GRAPHIC DESIGN


CREATIVE QUARTERLY 79
RUNNER-UP (ONLINE GALLERY)

GRAPHIS NEW TALENT AWARDS 2025
HONORABLE MENTION







©2026