A personal rebrand for Casa Mono, my favorite New York tapas restaurant. Inspired by the name Casa Mono, meaning Monkey House, the identity reflects the restaurant’s welcoming and friendly spirit. That idea is translated visually through hand drawn monkey icons, distinctive layouts, and a bright color palette that combines Casa Mono’s signature yellow with fresh blue accents.
The custom logotype reflects the monkey concept through playful, organic letterforms and is designed to feel cohesive with the monkey illustrations. Soft curves and slight irregularities give it a lively, character driven feel, allowing both the type and imagery to share the same visual language.