PERSONAL PROJECT · 2024





















Bodega
ROLE
DESIGNER
CREATIVE DIRECTION
TYPOGRAPHY
OVERVIEW






Bodega reimagines the corner store as a dual identity, shifting from familiar by day to unexpectedly comedic by night. The visual system centers on stretched typography and playful distortions, capturing the humor, rhythm, and underground energy of late night comedy.









Bright accents on a dark base reflect the contrast between the bodega’s everyday familiarity and its unexpected night identity. The logo reimagines the letters ‘e’ and ‘g’ as a subtle smiling face, capturing both the store’s warmth and the playful spirit of its hidden comedy club.








PROJECT RECOGNITION


INDIGO DESIGN AWARDS 2025
GOLD — UX, INTERFACE & NAVIGATION FOR DIGITAL DESIGN  
SILVER — BRANDING FOR GRAPHIC DESIGN

GRAPHIS NEW TALENT AWARDS 2025
GOLD






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