AVEN mobile — Soyun Park

LEAD DESIGNER

CREATIVE DIRECTION

ART DIRECTION

Aven Hospitality is a global hospitality technology platform supporting hotels and partners worldwide. Designed to feel warm and welcoming, the identity brings a sense of ease and leisure to the brand experience. Inspired by light breaking through, The Ray takes shape as a diagonal, modular grid system that guides layout and motion. Grounded in brand strategy, the system extends across identity design, guidelines, and a range of brand applications, including brand video.

In French, an ‘A’ with an accent grave suggests a place or destination without changing pronunciation. Combined with strong uppercase forms, the mark represents Aven as a stable, definitive hub for hospitality technology.